Competitor Content Analysis
Analyze competitor audience engagement patterns, find content gaps, generate counter-content that attracts their audience
From Clearcue, pull all people who engaged with competitor content in the last 30 days.
Analyze their competitor engagement:
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What Topics Drive Competitor Engagement?
- What themes/topics get the most engagement on competitor content?
- Are there topics competitors cover that WE don't?
- Which competitor topics attract people who match OUR ICP?
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Engagement Comparison:
- For people who engage with BOTH us and competitors — do they engage with different topics on each? What does that tell us about positioning gaps?
- Are there topics where competitors get deep engagement (comments/discussions) that we only get surface engagement (likes)?
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Content Gaps We Should Fill:
- Topics competitors cover that we could cover better/differently
- Topics their audience asks about in comments that nobody's answering well
- Angles we have unique authority to speak on that competitors can't
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Counter-Content Calendar: Based on this analysis, give me 5 specific post ideas that:
- Directly address topics where competitors get high engagement
- Come from a unique angle only WE can offer
- Would attract competitor's ICP audience to our content instead
Don't copy competitors — outposition them.
Requirements
Competitor profile signals (company and/or founder)
Pro tip
Look at competitor COMMENT sections through the signals. The questions people ask in comments are the content goldmine — they're literally telling you what they need that isn't being provided. Answer those questions in your content and you'll steal that audience.
What happens
Clearcue shows you the complete picture of competitor content engagement. Claude identifies the gaps and opportunities — topics where you can provide a differentiated perspective that attracts the same audience. This is content competitive intelligence.
Time saved
4-5 hours → 1 prompt
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