Event Pre-Outreach Campaign
Event is in 2 weeks — pull all attendees, segment by ICP, generate pre-event messages and a meeting-booking sequence
[Event Name] is happening in [2 weeks / next month]. I want to book meetings with attendees BEFORE the event.
From Clearcue, pull all people who triggered the event attendance signal for this event.
SEGMENT THEM:
🎯 TIER 1 — Warm + Attending (have OTHER signals beyond just the event): People who are attending AND have engaged with our brand, competitor content, or relevant topics. These are the hottest — they know about our space and will be at the event.
🟡 TIER 2 — ICP + Attending (match our ICP but no prior signals): Good fit companies and roles, attending the event, but haven't engaged with us yet. The event is our opening.
🔵 TIER 3 — Attending, Not ICP (might still be worth a conversation): People at the event who don't fit our core ICP but could be partners, influencers, or adjacent buyers.
FOR TIER 1, generate:
- A pre-event LinkedIn message: "I see we'll both be at [Event] — I noticed you've been looking into [topic from their signals]. Would love to grab 15 minutes to chat about [specific angle]."
- A calendar link message for follow-up
- An event-day reminder message
FOR TIER 2, generate:
- A connection request with event context
- A follow-up introducing what we do, tied to a pain point common in their industry
- A "let's meet at the event" closer
EXPORT: Full attendee list segmented and ready for HeyReach campaign with messages pre-written for each tier.
Also tell me: which 10 people should be my absolute priority meetings at this event?
Requirements
Event attendance signal set up for the target event
Pro tip
Start outreach 3 weeks before the event. Week 1: Tier 1 warm outreach. Week 2: Tier 2 connection requests. Week 3: Follow-ups and confirmations. Most people leave event outreach until the week before — by then calendars are full. Be early.
What happens
Clearcue identifies everyone planning to attend the event. Claude cross-references attendees with your existing signal data to find the people who are already warm, segments the rest by ICP fit, and generates a complete pre-event outreach campaign. You show up with meetings already booked instead of wandering the floor hoping to bump into someone.
Time saved
4-6 hours → 1 prompt
More ABM & Targeting prompts
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