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Data AnalysisGTM LeadFounder

ICP Validation Report

Full demographic breakdown of your real audience vs your assumed ICP — titles, industries, company sizes, locations

The Prompt

From Clearcue, export all people who triggered signals in the last 90 days. I want to compare our ASSUMED ICP with our ACTUAL audience.

Our assumed ICP:

  • Titles: [Head of Sales, VP Sales, SDR Manager, Revenue Ops]
  • Industries: [SaaS, Tech, Professional Services]
  • Company size: [50-500 employees]
  • Locations: [US, UK, DACH, Nordics]

Now analyze the actual signal data:

  1. Title Analysis: What job titles actually engage most? Top 25 titles ranked by signal volume. Highlight any titles NOT in our ICP that show high engagement — these are hidden buyers.

  2. Industry Breakdown: What industries engage most? Any surprises? Are there industries with high engagement that we're ignoring?

  3. Company Size Distribution: Are we actually attracting our target size, or is our content resonating with a different segment?

  4. Geographic Distribution: Where are our engagers? Top 20 cities and countries. Any untapped regions showing demand?

  5. ICP Match Score: What percentage of our engagers actually match our assumed ICP? If it's below 50%, our content or positioning might be off.

  6. The Hidden ICP: Based purely on signal data, what SHOULD our ICP be? Describe the profile of our most engaged audience segment — the one that engages most frequently, most deeply (comments > likes), and includes decision-makers.

  7. Recommendations: What should we change? Content topics, targeting, messaging?

Requirements

Brand signal running for 30+ days with meaningful volume

Pro tip

Most companies find that 30-40% of their most engaged audience falls outside their assumed ICP. That gap is either a content problem (wrong people finding you) or a positioning problem (right people, but you're not selling to them). Either way, it's actionable intel.

What happens

Clearcue provides the complete audience dataset. Claude runs a full ICP validation comparing your assumptions with reality. This is the analysis that often reveals your next market expansion opportunity — the segment you weren't targeting that's already raising its hand.

Time saved

4-6 hours → 1 prompt

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