SDR Performance Benchmark
What % of signals each rep acted on, how fast, message quality, and what converted — with coaching priorities
I want to compare how our SDR team is performing against signal data.
From Clearcue + HeyReach, analyze:
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Signal-to-Contact Rate: Of all people who triggered signals this month, what percentage did we actually reach out to? (Are we leaving warm leads on the table?)
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Response Time: When a signal fires, how quickly are we reaching out? Break down by SDR.
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Signal Utilization by SDR:
- Which SDRs are using signal data in their outreach?
- Which are ignoring signals and doing cold outreach instead?
- What are the reply rate differences?
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Message Quality: Pull sample outreach messages from HeyReach. Are SDRs actually referencing the signal in their messages, or sending generic templates?
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Conversion by Signal Type: Which signal types convert best when SDRs act on them? This tells us where to focus training.
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Recommendations:
- SDR coaching priorities (who needs help with what)
- Process improvements (where are we losing signal value)
- Benchmark targets for next month
Present as a team performance dashboard with individual metrics.
Requirements
Signal data + HeyReach campaign data
Pro tip
The 'signal-to-contact rate' is the first metric to fix. Most teams act on less than 30% of their signals — meaning 70% of warm leads go untouched. Before optimizing anything else, close this gap.
What happens
Claude cross-references Clearcue signal volume with HeyReach outreach activity to measure how effectively your team is converting signals into conversations. This is the management layer that ensures your signal investment actually translates to pipeline.
Time saved
3-4 hours/week → 1 prompt
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