Customer Expansion & Churn Signals

Here are our current customers: [Company 1] [Company 2] [Company 3] [etc.]

From Clearcue, find signals coming from inside these accounts — people at our customer companies who are engaging but might not be our direct contacts.

1. New Department Signals: People in different departments than our primary user engaging with our content. This = expansion opportunity. Which departments? What topics?

2. New Seniority Signals: Are executives at our customers engaging? If a VP starts liking our posts and they're not on our account, they might be doing evaluation for a larger rollout.

3. Pain Signals from Customers: Are people at our customer companies posting about problems we could solve with additional products/features? What are they struggling with?

4. Advocacy Signals: Which customers are SHARING our content or commenting positively? These are your case study candidates and referral sources.

5. Churn Risk Signals: Any customer company people engaging with competitor content? Early warning system.

For each expansion opportunity:

• Who to reach out to (the new contact)
• What to say (reference their signal + existing relationship)
• Suggested intro: Can the existing champion make an introduction?

For any churn risks:

• What competitor they're looking at
• Recommended save play