Lead Magnet Engagement
A person comments 'send it' or DMs on a lead-magnet post — a hand-raiser asking for your resource.
What this signal means
You posted "comment 'PLAYBOOK' and I'll send it over," and 300 people did. Every one of them performed a public, explicit request for something you made. In signal terms this is as clean as social gets: not inferred interest, stated interest, with a name and title attached.
The catch is dilution. Hand-raising was made deliberately cheap, so the pile contains genuine evaluators, curious peers, students, and serial resource collectors, all wearing the same "send it" costume.
Why it matters for sales
This signal produces warmth in bulk, and bulk changes the operating problem. One commenter gets a bespoke reply; three hundred requesters need a system, or they become what most magnet lists become: a spreadsheet nobody opens again. The list starts rotting the day of the post. A requester messaged that week remembers asking; the same person messaged in month two has no idea who you are.
The quality of the follow-up determines everything. The same 300 comments are worth a handful of deals or nothing at all, depending entirely on what happens in the seven days after delivery.
How to act on it
Deliver within hours, every time, with a one-line DM rather than a bare link. Then segment: ICP-fit requesters get a personal second touch; everyone else gets the nurture path. The second touch is a question about them, never a pitch.
An agency founder might follow up: "Hey Ines, curious what you ran the audit checklist against. If it was your own paid account, section 3 is where most in-house teams find the ugly stuff. If you hit anything weird there, tell me what you saw, I've probably met that exact mess before."
The requester asked once. The follow-up gives them an easy way to ask again, bigger, and the ones who do are your pipeline.
Who should track this signal
Course creators & B2B educators
The comment wall on a template giveaway is your funnel's top. Deliver fast, then segment by title: the ICs get the nurture sequence, the managers who asked for a team-facing resource get a call offer within the week.
9 more signals for training & enablementAgencies (marketing, paid media)
A 'send it' on your audit checklist from a head of growth is a soft RFP. Deliver the checklist, wait two days, then ask one diagnostic question about their setup. Two questions in, you're doing discovery.
18 more signals for marketing & creative agenciesSaaS with product-led motions
Lead magnets that mirror the product, an ROI calculator, a benchmark report, attract users a demo ad never would. Requesters from target accounts go to sales with the magnet as context; everyone else enters the PLG loop.
36 more signals for saas & software vendorsConsultants & fractional executives
Your framework PDF is a sample of your thinking. Everyone who requested it has pre-approved that thinking. Follow up asking what they applied it to; the answers that describe a mess are your next engagements.
19 more signals for consultants & fractional executivesB2B media & newsletter operators
Magnet requesters are subscriber-grade attention with names and titles attached. Convert them to subscribers on delivery, then hand sponsors the aggregate profile of who raises hands. It's your best sales asset for ad slots.
8 more signals for media, content & prFrequently Asked Questions
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Track this signal automatically
Clearcue watches for lead magnet engagement and every other signal in this library — and hands you the people behind them.