The Buying Signals Library

Every B2B buying signal worth tracking — what it means, who should watch for it, and how to turn it into a conversation. Grouped by trigger, searchable, and written for sellers.

Company Growth & Funding

Fresh capital and expansion moves — the moments when companies start spending.

Buys Assets

A company acquires assets, property, equipment, or a product line from another business.

Company

Goes Public (IPO)

A company files for or completes an initial public offering.

Company

Opened a New Office

A company announces a new office, facility, or location — at home or in a new market.

Company

Raised Funding

A company announces a new funding round — seed, Series A, B, or later.

Company

Hiring & Talent

Job openings, hiring ramps, and headcount growth that reveal where a company is investing.

First Hire in a Country

A company hires its first employee in a country it has never operated in before.

Company

First Hire in a Department

A company hires its first-ever person in a function — first salesperson, first marketer, first HR lead.

Company

Headcount Increase

A company's overall headcount is growing quarter over quarter.

Company

Hiring for a Role

A company posts a job opening for a specific role — a public statement of where it's investing.

Company

Hiring Ramp-Up in a Country

A company's hiring in one country accelerates sharply — market entry turning into market commitment.

Company

Hiring Ramp-Up in a Department

One department's hiring suddenly accelerates — five sales roles open at once, or engineering doubles its postings.

Company

People & Job Moves

New joiners, promotions, and departures — the people-level triggers behind most deals.

Left Company

A person leaves a company — a champion lost on one side, a future buyer in motion on the other.

People

New Joiner

A person starts a new role at a company — the classic 90-day buying window.

PeopleCompany

Promoted

A person gets promoted at their current company — same badge, bigger budget.

People

M&A & Corporate Change

Mergers, acquisitions, spin-offs, and client wins that reshuffle vendors and budgets.

Merger / Acquisition

A company merges with, acquires, or gets acquired by another — and suddenly owns two of everything.

Company

Signs a New Client

A company announces a major client win — and now has to deliver on it.

Company

Spins Off a Company

A company spins off part of itself into a new standalone entity — one that starts life owning almost nothing.

Company

Spins Off a Division

A division becomes a standalone business — and every shared service it quietly relied on has to be unbundled.

Company

Risk & Distress

Layoffs, closures, and lost clients — signals of companies under pressure to cut or change.

Closes an Office

A company shuts down a location — consolidation work today, cost pressure on every renewal tomorrow.

Company

Declares Bankruptcy

A company files for bankruptcy or administration — a buying event for some sellers and an alarm bell for others.

Company

Headcount Decrease

A company is shrinking — through layoffs or quiet attrition — and its buying priorities have inverted.

Company

Loses a Client

A company loses a major client or contract — and now has a revenue hole with a date on it.

Company

Regulations & Certifications

Compliance milestones and regulatory shifts that create immediate, non-optional needs.

Earns GDPR Compliance

A company publicizes GDPR compliance — it's entering the EU market or its product just got serious about personal data.

Company

Earns HIPAA Compliance

A company announces HIPAA compliance — it's entering US healthcare, the most vendor-hungry regulated market there is.

Company

Earns ISO 27001

A company gets ISO 27001 certified — the ticket to enterprise and public-sector deals across Europe, the UK, and Asia.

Company

Earns PCI DSS

A company achieves PCI DSS compliance — card data is now flowing through it at a scale that demands a payments stack.

Company

Earns SOC 2

A company announces SOC 2 compliance — a public declaration that it's moving upmarket.

Company

Gains Regulatory Approval

A company wins the license or clearance it's been waiting on — FDA, FCA, a banking charter — and go-to-market starts today.

Company

Impacted by a New Regulation

A new law hits a company's sector — every affected business needs the same solutions before the same deadline.

Company

Buying Intent

People publicly shopping — asking for agencies, recommending tools, building outbound.

Investing in Outbound

A company visibly builds an outbound sales motion — SDR job posts, founders talking pipeline, sales tools named in job descriptions.

Company

Looking for an Agency

A person publicly asks for agency recommendations: 'can anyone recommend a good design agency?'

People

Recommends a Tool

A person publicly praises or recommends a tool — 'we moved to X last quarter and I'm not going back.'

People

Third-Party Intent Data

An intent data provider reports that a company is researching your topic or category more than usual.

Company

Company Profile & Technology

Firmographic and technographic facts — tech stack, mobile apps, remote setup.

Adopts a New Technology

A company recently switched to or added a technology — the stack changed, and change is when money moves.

Company

Has a Mobile App

A company ships and maintains a mobile app — a stack fact that defines the market for everything mobile.

Company

Integrates with a Platform

A company builds or announces an integration with a platform or marketplace — a public bet on that ecosystem.

Company

Is Remote-First

A company runs fully remote or distributed — no headquarters dependency, and a distinct set of things it buys.

Company

Uses a Technology

A company runs a specific tool or platform — a fact about its stack, visible in job posts, integrations, and site code.

Company

Social Engagement

Likes, comments, follows, and mentions on social platforms like LinkedIn that reveal who is paying attention.

Commenters

A person writes a comment on a post — the highest-effort engagement social platforms have.

People

Engages with a Competitor

A person likes or comments on your competitor's social posts.

People

Engages with a Top Voice

A person likes or comments on posts from an influencer or thought leader in your space.

People

Engages with a Topic

A person engages with social posts about a specific topic or keyword, regardless of who posted.

People

Engages with Your Brand

A person likes or comments on your company's or your founders' social posts.

People

Interacts with a Mentioned Company

A person engages with a post that mentions a specific company — the audience around brand conversations.

People

Lead Magnet Engagement

A person comments 'send it' or DMs on a lead-magnet post — a hand-raiser asking for your resource.

People

Mentions a Company

A person names a specific company — yours or a competitor's — in a social post.

People

New Connections

A person sends you a connection request, or accepts yours — a small public yes.

People

Profile Views

A person views your LinkedIn profile — someone just researched you, specifically.

People

Conferences & Events

Attendees, speakers, exhibitors, and sponsors — buyers who show up are buyers in motion.

Conference Attendees

A person announces they're attending — or just attended — an industry event.

People

Conference Exhibitors

A company takes a booth at a trade show or conference.

Company

Conference Speakers

A person is announced as a speaker at an industry event.

People

Event Sponsors

A company sponsors an industry event — its logo on the stage, the lanyard, or the after-party.

Company

Posts About an Event

A person or company posts about a conference — before, during, or after it happens.

PeopleCompany

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