← All buying signals

Buying signals for banking & fintech

Financial relationships are stickiest except at moments of change: fresh capital, new entities, new countries, new payment volumes. These signals surface companies while the switch is still easy.

Regulations & Certifications

Earns PCI DSS

A company achieves PCI DSS compliance — card data is now flowing through it at a scale that demands a payments stack.

Your play: Card volume big enough to require PCI DSS is card volume big enough to attract fraud. Chargebacks scale with revenue, and a company formalizing its payments handling is exactly one bad quarter away from buying fraud tooling. Get in before that quarter.

Social Engagement

Engages with Your Brand

A person likes or comments on your company's or your founders' social posts.

Your play: Compliance and finance leaders rarely fill out demo forms, but they do quietly like posts about the pain you solve. Treat repeat engagers from target accounts as inbound leads, because that is what they are.

Social Engagement

Interacts with a Mentioned Company

A person engages with a post that mentions a specific company — the audience around brand conversations.

Your play: Comparison posts, 'Ramp vs Brex for a seed startup?', attract engaged finance operators mid-decision. The commenters gave opinions; the likers are silently shopping. Both lists are worth a helpful, non-pushy touch within days.

Company Growth & Funding

Raised Funding

A company announces a new funding round — seed, Series A, B, or later.

Your play: There is now money sitting in an account, and the company is deciding where. Funded startups switch banking and spend-management providers most easily right after the wire lands.

M&A & Corporate Change

Spins Off a Company

A company spins off part of itself into a new standalone entity — one that starts life owning almost nothing.

Your play: New entity, no bank accounts, no credit history, no card programs. The incoming CFO is choosing a primary banking partner in their first month. Very few purchases are this predictable.