Competitor analysis

See who's engaging with your competitors.

The moment somebody in your pipeline, or at any of your customers, starts engaging with a competitor, you want to know. Clearcue shows which companies are interacting with competitors, which departments it comes from, and the exact people, with your ICP highlighted.

Pipeline and customer accounts watchedExact people, ICP highlightedDepartment-level trends
N

Northwind Robotics

Competitor engagement · last 30 days

Engagement rising

Competitor A

34

+40%

Competitor B

18

+12%

Competitor C

7

no change

Who is engaging

MK

Maria Keller

VP Ops

Commented on Competitor A's pricing announcement· 2d ago
In your ICP
AF

Alex Fontaine

COO

Engaged with a competitor ad twice this month· 1d ago
In your ICP
TB

Tom Becker

Head of RevOps

Named as a customer in Competitor B's case study· 3d ago
Ops department
PN

Priya Nair

Sales Director

Left a 2-star G2 review of Competitor A· 5d ago
In your ICP

Somebody circling three vendors is already shopping

Competitor engagement is usually treated as a defensive alert. It is also one of the cleanest lead sources you have: a person engaging with several vendors at once has a budget, a problem and a shortlist forming. Clearcue shows who they are and which competitors they touched, whether or not the company is on your list yet.

People engaging with competitors

Everyone who touched any competitor, and which ones

3 evaluating several at once
PersonCompetitorsEngagements
AF

Alex Fontaine

COO · Opsline

Engaged with a competitor ad twice this month
ABC
14
MK

Maria Keller

VP Ops · Northwind Robotics

AB
9
NL

Nina Larsen

Head of RevOps · Paxton Health

BC
6
TB

Tom Becker

Head of RevOps · Northwind Robotics

A
3

Ads count too

Engaging with a competitor's ad is a stronger tell than following their page. Somebody is being remarketed to because they already visited.

Several vendors, one evaluation

One competitor can be curiosity. Three is a shortlist, and the timing is now rather than next quarter.

New accounts, not just yours

Track a competitor and the people engaging with them become candidate leads, even when the company was never on your target list.

Common questions

Know when your buyers look elsewhere

Name your top competitors in the demo and we will show you what engagement with them looks like across an ICP like yours.