Blog

Insights on buyer intent, social signals, and B2B sales strategies.

All Buying Signals(7)Tool Comparisons(7)Dark Funnel(4)Intent Data(3)Playbooks(7)Research

What is intent data enrichment (and how to do it right)

What is intent data enrichment (and how to do it right)

Ralitsa Ivanova

Ralitsa IvanovaJuly 19, 2025

You can't rely on UTMs: Smarter ways to track buyer intent across channels

You can't rely on UTMs: Smarter ways to track buyer intent across channels

Ralitsa Ivanova

Ralitsa IvanovaJuly 16, 2025

Why native analytics can't show you true buyer intent

Why native analytics can't show you true buyer intent

Ralitsa Ivanova

Ralitsa IvanovaJuly 8, 2025

How to launch better ABM campaigns

How to launch better ABM campaigns

Ralitsa Ivanova

Ralitsa IvanovaJuly 7, 2025

How to track intent signals from the dark funnel

How to track intent signals from the dark funnel

Ralitsa Ivanova

Ralitsa IvanovaJuly 7, 2025

The real reason your ABM campaigns stall: Missing cross-channel intent signals

The real reason your ABM campaigns stall: Missing cross-channel intent signals

Ralitsa Ivanova

Ralitsa IvanovaJuly 7, 2025

The hidden buyer signals in your content you're probably ignoring

The hidden buyer signals in your content you're probably ignoring

Ralitsa Ivanova

Ralitsa IvanovaJuly 4, 2025

How to track b2b buyer intent across channels

How to track b2b buyer intent across channels

Ralitsa Ivanova

Ralitsa IvanovaJuly 3, 2025

How to track LinkedIn performance beyond reach

How to track LinkedIn performance beyond reach

Ralitsa Ivanova

Ralitsa IvanovaJuly 3, 2025

How to track newsletter performance beyond open rates

How to track newsletter performance beyond open rates

Ralitsa Ivanova

Ralitsa IvanovaJuly 3, 2025

What is the dark funnel? A guide for b2b marketers

What is the dark funnel? A guide for b2b marketers

Ralitsa Ivanova

Ralitsa IvanovaJuly 2, 2025